Peru holds a sad record, 71.5% of women suffer from domestic violence. To
fight against this scourge, the television channel Peruvian CMD and the
agency Wunderman Phantasia Lima organized a coup de theater backdrop
with the National Stadium of Lima. During
qualifications Peru - Ecuador, the chain has benefited from the
traditional preparation phase to get a message to all viewers. Full live cameras filming succession of women in the stands. These have at least one thing in common: bruises, a swollen face, a serious expression on his face. The sequence stops on the last young woman, a sign in the hands "RojaAlaViolencia".
With this masterstroke, CMD ensures a remarkable audience to deliver his message. This allows the chain to start its campaign "RojaAlaViolencia" under the spotlight and give it a wide media coverage.
